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January 30, 2006
Adviva clicks Kennet for $8M
Kennet Venture Partners has invested $8 million in Adviva Media Ltd, a UK-based pay-per-click ad serving company. It’s Adviva’s first round of venture financing since being established in 2000 and the capital is to be used for expanding into France and Germany. It competes with the likes of Falk eSolutions in Germany, which is soon to sell some stock in an IPO on the lightly regulated Entry Standard market in Germany, and the larger US-based companies such as Valueclick, Fastclick, and Doubleclick. Adviva claims 500 million ads serverd per month and it also has a new "profiling" service (ad-network-speak for planting cookies that track browsers' movements).
Read - New and improved ... ad network (the alarmclock)
Posted on January 30, 2006 02:10 PM | Posted to Venture Capital | Permalink
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