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February 22, 2006
Money For De Nuo New Thing
The Paris-based advertising and creative agency Publicis has set up a new unit to advise big name brands on tapping into new web digital media properties. The unit is called DeNuo. Normally, the a:c euro would not cover such news but it has a venture capital angle to it and it could be the beginning of some new sources of ad revenues for video and TV-on-the Net startups.
DeNuo will not only work with startups like Brightcove (tv broadcasts on the net) and Shadow TV (create and distribute videos for streaming) in the US, it will have some capital available to invest in such firms, according to a report in Le Monde today. (No mention of investing in European ventures.)
With Publicis new unit active in the market, it could mean that GM, Coca Cola, and other big names will be spending some of their ad budgets on Internet TV and video streaming sites, which has to be good news for startups in these niches. Who knows, maybe even YouTube will get a business model out of it.
Read - Publicis investit les novelles technologies (Le Monde)
Read YouTube is not a real business (Jason Calcanis blog)
Posted on February 22, 2006 04:38 PM | Posted to Venture Capital | Web 2.0 | Permalink
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