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February 17, 2006

French Web Shopping Incentive Firm Taps Investors

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France's Journal du Net criticizes AXA Private Equity's latest investment in Ebuyclub, an online cashback and couponing business, for being behind the times now that we are in a Web 2.0 world. It is true the Ebuyclub is not a next generation web firm, but the investment is perfectly in line with the times or trend that sees European investors backing the expansion and growth of money-making online ventures.

And it is in line with AXA’s private equity mandate. It is not supposed to be doing early stage deals.

EBuyclub is owned Plebicom SA and was incubated by a Plebicom subsidiary known as Teamlog. It operates in France and the UK. The €2M it announced raising from AXA this week is for a marketing push. The company is cash-flow positive on annual sales of about €1.2M. The cash injection was the startup's first round of financing.

Read Le cashback de eBuyClub séduit Axa Private Equity

Posted on February 17, 2006 05:56 AM | Posted to Venture Capital | eCommerce | Permalink

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