« VNU Buys Silicon.fr | Main | Vodafone' flash mobs to view secret gigs »
February 27, 2006
Sharkle = YouTube - An Audience
Weblogs Inc.'s Jason Calacanis recently dismissed YouTube, writing that it is not a defensible business and that he could hire a couple of tech goons to re-create You Tube's functionality. It's one thing to create a functionality and another to get traffic.
With a similar idea as YouTube are Flycast founders Trevor Wright and Brian Kropp whose, new startup Sharkle is based in Marin County, CA and was formed in 2004. The site has a professional appearance and clearly a lot of work has gone into it, so why no traffic?
Kropp & Compnay sold Flycast to CMGi in 2000 for $500M. With Sharkle, they expect the company to become cash flow positive this summer. Revenue is based on site advertising -- including video advertising before and after each video. Sharkle is also matching sponsors with users who create their own commercials for a product. They'll also market Sharkle to newspaper sites for classified advertising or auction sites for use of video to display items for sale.
Sharkle's Traffic Even Lags Way Behind The Video Blog RocketBoom
Read - Sharkle.com lets participants post videos for free (Cincinatti Business Courier)
Posted on February 27, 2006 05:46 AM | Posted to Media | Permalink
Trackback Pings
TrackBack URL for this entry:
http://www.thealarmclock.com/mt/mt-tb.cgi/549
