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February 27, 2006
Vodafone' flash mobs to view secret gigs
The Register has an update today on interactive TV goings on in the UK market. The a:c euro notes that Vodafone has joined forces with Channel 4 for a series of televised flashmob concerts.
Over the next couple of months, Vodafone will text random people with details of the secret gigs, said to feature "international artists of the calibre of Justin Timberlake and Christina Aguilera". The results will be aired live on C4 or E4 in a slot designated 'TBA' in the schedules. So, what if no-one turns up to the concerts? That'd be TV gold.
Our reaction to the Vodafone item? We could imagine a lot of people showing up at a free Justin Timberlake concert, if you paid them.
A French website, Parismobs, posts pics of a flashmob lying on the ground for no apparent reason and photographed by Martin Graham. We note there has not been much activity on the site since 2004.
Entrepreneurial types might want to create a new business, offering Vodafone and the like, a guaranteed crowd or mob. It is not that much different from PR firms running word of mouth campaigns, and infiltrating the blogoshpere to pay people to do viral marketing, is it? A recent example of which is highlighted in an Ars Technica story about Microsoft’s new Origami PC, while the Village Voice tries to get a grip on the ethics of it all.
Read - Sugar wins the ratings war (The Register)
Read . Origami and Microsoft (Ars Technica)
Read - Morals get fuzzy as biz tries to embrace the blog world (Village Voice)
Posted on February 27, 2006 06:31 AM | Posted to Interactive TV | Permalink
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