« MP3 Inventors Look To Fund Cinema Sound Startup | Main | Another Big Wagering IPO »
March 28, 2006
Advertisers get texting channel
Ads and billboards often have telephone numbers or URLs so that consumers wanting more information can follow up. Now TXT4, a London-based startup, makes it possible to add a text message address to the mix.
TXT4's tech in action on this Sony Ericsson ad, which tells consumers to write a text message containing the word SHOT and send it to this address:84118
It is not the first startup to offer this kind of service in Europe, but it's the first to focus on it as an advertising product and make the service its main revenue generator. Two VCs have stepped up to back its expansion beyond the UK, Oxford Capital Partners and Noble Fund Managers
The company’s aims to go global with its "automated response management software" and it will target large brand name firm. It estimates the addressable market is worth about £750M.
Read - Oxford Capital Partners and Nobel Fund Managers invest £1.25m in TXT4 (Tornado Insider)
Posted on March 28, 2006 12:19 PM | Posted to Advertising | Venture Capital | Wireless | Permalink
Trackback Pings
TrackBack URL for this entry:
http://www.thealarmclock.com/mt/mt-tb.cgi/779
