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March 25, 2006
Computer-generated Ads Tech Firm Attracts Early Stage Cash
Virtual Advertising Systems VAS Ltd, whose technology can superimpose logos, ads, and product placements into a live TV broadcast, has attracted an undisclosed amount of cpaital from Conor Venture Partners and the Finnish Industry Investment fund.
The Finnish company's patented tech can change on the fly the sponsor's name on the hood of a racing car or the sails of yacht, if that is required.
It also has a product that can change the banner ads around a racing track or the banks of a ice hockey rink so that when a sportler skates or drives past the banner is modified. As a result, its target market is TV broadcasters of indoor and outdoor sporting events, so they can customize advertising according to the market for global disrtibution. So that country-appropriate ads will be seen by an American, an Asian, and a European viewer.
VAS particular edge is that it uses different machine vision and tracking techniques than its competitors, which makes it particular suited for the applications described above. This type of ads insertion technology has been in use for several years, mainly with static objects, such as a Coke machine in the background of a scene, or a box of branded cereal on ths shelf behind the star of a sitcom.
Some of the R&D for VAS was done with Finland's VTT, which is one of the top computing and electronics top research institutes in the Nordic region.
Read -
Significant Investment to Commercialize Technology for Virtual Advertising
Posted on March 25, 2006 01:19 PM | Posted to Venture Capital | Permalink
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