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March 27, 2006
Dampening visual noise - a business opportunity?
We've been posting about VC investment into billboard firms and TV ads insertion startups. To mix things up, we heard today about an artist who is gaining fame for erasing or removing text and logos from urban scenes.
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The artist is Hyungmin Moon, and the photos are part of his Unknown Cities series.
We learned of the Korean artist's "strangely peaceful" images in Google Blogoscoped (which like the alarm:clock, is a member of Federated Media Publishing network). We have to agree and in the meantime we found an online exhibition of the Korean artist's work.
It is like going back in time to the sixties, or to the eighties if you're from the former Eastern block countries, to a pre-logo and brand ad world.
And it is interesting to note that a) the reference to his work came from a blog about online search and advertising, and b) that according to the small bits of information we could find on Moon, he is a graphic artist whose visuals are also influential in the advertising and video games markets.
In other words, the no-logo-contrarian thinking appeals to those inside the industry.
Moon is tapping a desire for less visual noise in the urban environment.
We like disruptive ideas at the a:c euro. So instead of looking for ways of making logos and ads more intrusive, maybe there is a basis for a business in doing things differently?
It is just a thought on this sunny Monday morning from somewhere west of Zurich.
Read - alarm:clock euro: Computer-generated Ads Tech Firm Attracts Early Stage Cash Archives
Read - It's Giant Webpages in the Sky
Read - Unknown Cities
Posted on March 27, 2006 04:48 AM | Posted to | Permalink
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