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March 29, 2006
Flytxt Raises $2M To Focus On Mobile Ads
Yesterday we wrote about TXT4's financing round, and today we have one of its competitor's Flytxt, also hailing from the UK, announcing that it will focus its business on mobilephone marketing tools. In the same statement, it said existing investors IVC, Herald Ventures, and Gordian Investments have put in $2M to fund the effort.
Flytxt developed the mobilephone marketing campaign for Unilever's Pot Noodle food product.
Flytxt has been in business since 2000. Looking at its press releases over the years, it originally planned to deliver mobile advertising tech, but when the bubble burst it revamped and went to delivering multimedia and texting messages. Other mobile advertising startups went out of business during that time or got acquired for a low valuation.
It seems that the firm, and its rivals, feel that now is the right time to focus on enabling ads targeting mobile phone users. A typical ad campaign from Flytxt involves consumers sending a text message in response to ad or a pitch on the package of a food or drink item. Its software enables the brand owner to measure and plot the response to its campaign.
Read -Flytxt Strengthens Senior Management Team (press release)
Posted on March 29, 2006 01:18 PM | Posted to Advertising | Venture Capital | Wireless | Permalink
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