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March 09, 2006
Shopper simulation software pulls SAP and VC
A capital injection of €3M from SAP Ventures and Target Partners will enable Dacos to take its consumer goods and retail simulation software to the market more quickly. The company, founded in 2001 has been developing its simulation engine over the past four years with the German research center for artificial intelligence (DFKI) in Saarbrücken, from which it spun out. The core tech can be used for other applications, says the firm.
The company says its system is fed "anonomyzed" credit card, loyalty card, and sales data and combines it with psychological models, marketing models, and external data (like the weather or the economy) to predict behavior, analyzing buying habits, and plan.
If the software works, it is the kind of product that consulting companies like to resell because the users typically have to be taught how to feed and care for the system, as well as how to understand the output.
Posted on March 9, 2006 01:56 PM | Posted to Business software | Venture Capital | Permalink
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