« Internet Exchange With Successful Float On AIM | Main | Eyesquad's Cameraphone Lens Breakthrough Attracts Early Stage VCs »
April 10, 2006
2WayTraffic Float On AIM Buoyant
On Friday 2WayTraffic, a Dutch developer of Interactive TV applications floated on the AIM junior exchange in London, raising £24M to do some acquisitions.
The IPO share price gave it an implied valuation of £106M. Its share price climbed slightly in its first days and is currently trading at a share price that give it a market cap of £112.98M.
Not bad for a two year old company that enables TV viewers to vote on contests, answer quizzes, or find a date using the text messaging (SMS) service on their mobilephone and has to share revenues with the mobile operators as well as the TV broadcasters.
There are several companies in Europe active in this emerging segment. One of them is RedLynx in Finland, which is backed by 3i.
2WayTraffic has a couple of famous founders, which might explain its hefty valuation. Both were part of the team that commissioned and developed the commercially successful reality TV show, Big Brother.
Read - Finnish Interactive TV To Grow
Posted on April 10, 2006 03:04 PM | Posted to Advertising | IPO | Permalink
Trackback Pings
TrackBack URL for this entry:
http://www.thealarmclock.com/mt/mt-tb.cgi/871
