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April 25, 2006
3i and iSource Back Screen Tonic's Mobile Internet Ads Play
Screen Tonic, a five year old French developer of software and services that enable mobilephone advertising, has just raised €5.5M. Its products are targeted at mobile network operators that run mobile portals with ads such as sponsored links, banners and video ads on their mobile website. So far it has been quite successful in the French market. The new capital will be used to go internatioanal.
The 3i partner on the deal thinks that it is just a batter of time before this becomes a lucrative ad channel.
We like the way ScreenTonic has partnered with the major mobile carriers in France offering them the dual opportunity to raise additional revenues and increase mobile internet traffic. We anticipate Mobile Internet Advertising accounting for a significant portion of mobile data business in the future. This is just the beginning for the industry.
Posted on April 25, 2006 12:23 PM | Posted to Venture Capital | Wireless | Permalink
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