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May 05, 2006
German eMail Marketer To Float
eCircle, a German email marketing firm, is planning an IPO this year to raise capital for expansion and "selective" acquisitions on the back of achieving a 63 percent growth in sales last year to reach €12.2M and a profit of €2M before tax deductions. Despite its small size, the firm says it will list on the EU-regulated Prime Standard market in Frankfurt. There was no disclosure on the size of the float, nor mandated investment banks.
UPDATE: eCircle is venture-backed. Its investors over the years include Wellington Partners and T-Ventures (the Deutsche Telekom venture arm) and BHF-Bank, as well as private investors.
The company provides direct marketing services such as newsletter send-outs and email (ASP-model), SMS campaigns, permission address lists booking and claims to deliver 300 million emails per quarter for the likes of Standard Life, Vodafone, Thomas Cook, T-Mobile, and MTV.
This startup's business activities, size, and growth rate is very similar to France's Emailvison, which had a successful float in February on the lightly regulated Alternext exchange (part of Euronext). Subsequent to its oversubscribed IPO, about 10 percent of its equity was acquired by Fidelity International.
Read - eCircle AG: Prime Standard angestrebt
Posted on May 5, 2006 02:38 PM | Posted to Advertising | IPO | News And Updates | Permalink
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