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May 29, 2006
Lux Mobilephone Niche Starting To Fill
Reuters said today that Nokia's high-end lux phone biz is growing at a rapid clip. The Vertu phones are given costly finishes and come with a concierge (info number) service customized for the end user.
We found this quote quite telling about the actual size of the market: "It may take even more than 10 years to reach the threshold of selling 1 million handsets. "
It is a distinclty low-volume biz but it has not stopped competitors from emerging to serve wealthy status symbol seekers. One we picked up on recently is Goldvish from Geneva.
Read Nokia's luxury brand Vertu says expanding rapidly
Posted on May 29, 2006 04:20 PM | Posted to News And Updates | Permalink
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