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May 24, 2006
Strangely Spotted Dog At Movistar
Telefonica's new brand for its moble services targetting Spain and Latin America, Movistar, has won accolades from Brandchannel for its marketing efforts.
Now take a look at Movistar's latest ad and guess who provides the search default for its mobile Internet homepage as of this month.
Google has quietly been signing partnerships with mobile network operators for mobilephone search over the past year. Movistar is the latest to go live. Other recent deals include T-Mobile and KDDI. On Google's corporate website, it claims to be working with AT&T Wireless, Sprint PCS, Nextel, Palm, Handspring, and Vodafone, too.
We're not sure how much people use the search on their phones but Google is certainly making inroads. Anyone have any thoughts on how Google's growing position in moblie market can affect startups?
Read - Brandchannel's ranking for brands in 2005
Posted on May 24, 2006 07:52 AM | Posted to News And Updates | Permalink
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