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May 24, 2006
The Jag Mobilephone
After panning Siemens' vision-in- pink effort to design a phone for women, ARCchart, a wireless market research and consulting firm, commissioned Ocean Observations to design fashion phones based on the brands of Diesel, popular clothing line, and Jaguar, the lux automobile brand.
The project was not sanctioned by either of the two companies, so Ocean derived design platforms for GUI and industrial design from their own research.
They say it should "only be seen as a study" but it shows the way that some people believe phones are going.
This might get people to buy new phones, but we're not so sure it will make them use the services more. There needs to be some serious improvements on phone configuration for Internet access, not to mention more thought into pricing plans.
We think that the new breed of virtual mobile network operators (MVNOs) emerging here and elsewhere will be doing some disruptive things. The alarm:clock euro has been contacted by a few of the founders of such startups and we will be profiling these agents of disruption in the coming weeks.
Read - Pink is the new grey
Read - Ocean Observations: our work
Posted on May 24, 2006 07:19 AM | Posted to Wireless | Permalink
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