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May 14, 2006
The VC World's Best-known Brand Still A Mystery
We tried Google Trends to see if we could find out which VCs had the best known brand. The tool lets users know if a brand-name or product is a widely used search term. We ran through several top European and US VC firm names to see which ones would show up.
Companies like Index Ventures, Partech, Sofinnova, do not have enough search volume to register in Google Trends. But we did get results for 3i and Apax Partners, and we threw in Sequoia Capital to get a comparison for a well known US brand.
3i seems to rank much higher than Apax Partners and Sequoia, but the results could be skewed because there was no way to separate out the results for people that were also using the search term "3i Infotech", which is an Indian software company.
Furthermore, both 3i and Apax do buyout investments and have publicly traded investment vehicles in their names, unlike Sequoia which is a pure VC investor and not publicly traded, so it's natural that they rank higher as they're of interest to a much wider search group.
We'd say that Google Trends results are not exactly definitive about who has the best and biggest VC brand. But it does make nice graphs.
It's probably more useful for consumer oriented startups that want to see how their brand is doing, rather than for the lower-public-profile world of VC investors. And now that so many have very distinctive names, think Pooxi, Technorati, HabboHotel, Skype, and mySQL, there little chance of getting skewed results in the trendlines.
Posted on May 14, 2006 02:11 PM | Posted to News And Updates | Permalink
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