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June 26, 2006
Stardoll's Series B Brings In Sequoia
Four months after announcing that it raised a €4M first round with Index Ventures, Stardoll, an online celebrity-look-alike doll dressup site, has raised €5M more bringing in big name VC firm Sequoia Captial to join its earlier backer.
Index Ventures told the alarm:clock euro that the new capital will be used for "developing additional content and features for Stardoll.com, and also for marketing and business development."
Stardoll said it will be launching the MeDoll feature, which lets users to "create a personalized doll whom they can dress with merchandise from a virtual store. In addition to increasing revenues from user payments, this new feature also creates opportunities for marketing partnerships with fashion, retail and media."
Sequoia's Mark Kvamme likes the target market:
“We were impressed with the exponential growth of Stardoll.com and sheer number of young people moving online to enjoy this pastime... Stardoll’s team has developed a close relationship with its online international community and is well-positioned to continue attracting the growing interest of a highly motivated and creative demographic.”
Read - Online Paperdolls Capture (a:c euro)
Posted on June 26, 2006 03:40 PM | Posted to News And Updates | Online services | Permalink
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