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July 12, 2006
Apple Muscles In On Polar's Bodytronics Sports Niche
Its US-based Apple and Nike versus Finland-based Polar and Adidas. It's a battle of the brands. It US versus Europe. Actually it is just a new line of pedometer sensors with wireless connectivity.
But we're posting about these new consumer electronics products because we are thinking that the competition might just create market demand for some of the newfangled wireless sensor network devices and systems in the works at European startups targeting personal area network applications.
The iPod is at the center of the Nike/Apple sports play.
Apple has introduced a pedometer plug-in for the iPod, which brings it into competition with Finland's Polar, a company that has long been able to dominate the techie sports market or the bodytronics market, particular in the pulse monitor category. Pedometers are a fairly recent addition at Polar.
At Polar it is the watch-like computer at the center. It has named its pedometer sensor the "foot pod" which is also attached to the runner’s shoe.
For those that like a high dose of tech with their sports.
Read - The Nike+ iPod Partnering Strategy: Develop Unique Lifestyle Relationships
Read- Tune Your Run (apple PR)
Posted on July 12, 2006 07:46 AM | Posted to Wireless | Permalink
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