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July 19, 2006
French Video Codec Startup Taps Starbucks' VC
The US-based venture capital company that backed Starbucks and Costco has invested €3M in Actimagine, a French (now a Delaware company) startup that has developed a software video codec used by brand-name consumer electronics manufacturers such as Nintendo and Fisher Price to run movie clips on their devices.
The new capital is to secure the three year old company's sales channel in North American and Asian markets.
The Actimagine team has done what a lot have tried and failed to do, commercialize a non-standard video codec. It is a lean (fits on a 128MB memory card) all software solution that runs primarily with ARM chips. It also offers a content management system for movie and games contenet developers.
The firm's software can be used to store and playback movies from a memory card, as well as games.
It is now apparently winning licensing deals in the smartphone segment, it mentions Nokia and Sony Ericsson, due to its ability to enable handsets equipped with "standard batteries" to run "more than 7 hours of video playback without recharging".
Interesting to note that recently funded Mobitween, also French, uses Actimagine's content management software to develop Flash games for mobilephones.
Read - Video on Mobile: Actimagine Raises 3M Euro From GRP Partners (businesswire)
Read - Flash Games Mobitween Funding (a:c euro)
Posted on July 19, 2006 08:55 AM | Posted to Digital imaging | News And Updates | Specialized Software | Venture Capital | Permalink
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