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August 16, 2006
How To Be A Famous Incubator
European university incubators and science parks could learn a few things about how to market themselves from the recently formed Hasso Plattner Institute in Potsdam. It gets regular attention in the business and tech trade press, which is bound to help some of its startups get noticed by potential partners, customers, and new hires.
Yes, it helps that there is a billionaire founder that is sponsoring the institute, one that a lot of journalists like, but carrying out timely and sensational launches, or demonstration of technical wizardry, is something that the HPI is doing right.
Take its latest press campaign, for example, demonstrating a 3D visualization software from one of its startup teams. It shows the outline of the Berlin Wall (in red) and No Mans Land in between, something it released almost to the date of the 45 year anniversary of the wall going up, and almost 17 years after it came down.
Read - Europe's Computer Genius (newsweek)
Read - Virtuell steht die Berliner Mauer wieder (spiegel)
Posted on August 16, 2006 04:36 PM | Posted to Early stage | Permalink
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