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September 15, 2006
Criteo and YouTube Working On Video Recommendation
Criteo the French company targeting its predictive recommendation engine at movie and video content, is working with YouTube, the popular US-based video publishing site. [via TechCrunch and Altaide blogs]. It is a technical demo that Criteo's management hopes to turn into a commercial deal.
Criteo's software adds a filtering based on users sharing their taste in videos with other users of YouTube's huge database of video clips.
We profiled Criteo a few months ago and were intrigued enough by the news to check with CEO Jean Baptiste Rudelle. He confirmed that Criteo and YouTube are running a techical demo to test his firm's technology, adding that Criteo has invested in software development and a dedicated platform to support the trial.
The French entrepreneur contacted YouTube directly to initiate the trial. Rudelle sees it as investment and hopes to turn it into a commercial agreement with YouTube.
Criteo is backed by French venture firms, Elaia Partners and AGF Private Equity.
Read - Criteo With New Way To Recommend Films (alarm:clock)
Read - Criteo imposera t il son systeme de (Techcrunch Francais)
Read - Criteo annonce un partnerariat (Altaide blog)
Posted on September 15, 2006 09:30 AM | Posted to News And Updates | Permalink
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