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September 08, 2006
Swisscom To Buy VC-backed Interactive TV Startup Betty
Swisscom announced it plans to acquire Betty Holding, reports Reuters. Betty is venture-backed by Munich-based Target Partner, which also sold its shares in Gate5 last week to Nokia, and Cornerstone Captial. There was no disclosure on the offering price.
Betty TV users require a purpose-built remote control for participating in TV driven quizzes, contests, and the like.
Reuters said that Swisscom announced the deal at the same time as it said that Betty had won a contract in Germany with TV broadcaster, ProSiebenSat.1. Betty was founed in 2003 and employs 50. It says it has 5000 customers in Switzerland.
This seems like a smart move for Swisscom. It makes a lot more sense for a telco to get into interactive TV by providing the means to deliver it, as opposed to be in the business of developing TV programming, acquiring content, and becoming a media company.
Read - Swisscom lanciert mit (reuters)
Posted on September 8, 2006 04:31 PM | Posted to Interactive TV | News And Updates | Permalink
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