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October 02, 2006
FruitLounge Funded To Fill Channels With KaChing TV
Dutch venture capital firm, Van den Ende & Deitmers, which manages about €150M in two funds and counts several former Endemol execs as GPs, is backing the international expansion of Fruitlounge Media, an interactive TV company that resulted from the merger of broadcast design agency The Fruitlounge and Marketgraph, a software developer for game shows and quizzes.
The investors acquired a 30 percent stake in the company for an undisclosed amount. Fruitlounge says it generates approximately 1,200 hours of television each month. (For readers that don't recognize the name, Endemol is the company that created the Big Brother reality tv show concept - whose popularity we still don't quite get.)
Pay Per Call TV and SMS Quizzes Are Also Created By Fruitlounge To Fill TV Channels
This kind of TV programming generates sales from the audience that participate in TV programs by sending text messages and premium voice calls, typically sharing the revenues with telcos.
Some of its titles include Streetcam, Perfect Match, Date Factor, Lelang Jitu, Klop! and Indonesia versus Celebrity, none of which we've eyeballed from our base in Switzerland. And it has a music production studio for third parties, as well as its own use.
A Hostess Follows Fruitlounge's Website Visitors From Page To Page
We think that the Hostess service should come with an "OFF" button.
Read - Van den Ende & Deitmers Invests in Fruitlounge Media (press rel.)
Posted on October 2, 2006 03:48 PM | Posted to Interactive TV | News And Updates | Venture Capital | Permalink
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