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October 17, 2006
Samwer's Back US Startup's European Entry
European early stage specialists have taken a stake in LA-based Leadpoint, an online "leads" exchange marketplace. In a Series C round, Leadpoint said it had raised $2M from the European Founders Fund, the Samwer brothers investment vehicle (via Josh Stomel ).
When we last spoke to the Samwers, they had mentioned a deal they were hoping to get in on in the US market. It looks like they are following through, which is good to see.
Founded in 2004, LeadPoint has developed a marketplace (B to B) to exchange business leads about potential borrowers looking to secure loans for real estate, as well as other consumer-oriented credit.
The company plans to tap its new investors' European know-how to drive growth in the UK and the rest of Europe. Early investors in LeadPoint are Redpoint Ventures, a Silicon Valley venture capital firm.
In a statement Oliver Samwer, principal of the European Founders Fund said:
"What is revolutionary about LeadPoint is that it brings an auction style model to the lead generation business. Buyers can bid for the specific types of leads they are looking for and lead sellers can reach the broadest possible range of pre-screened buyers in one location, making the entire lead gen value chain more efficient and profitable for all parties involved."
Read - LeadPoint Secures $2 Million in Series C Financing from European Founders Fund (press rel.)
Read - Samwers European Founders Fund Interview (a:c euro)
Posted on October 17, 2006 08:26 AM | Posted to News And Updates | eCommerce | Permalink
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