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November 23, 2006
AdLink Pays €35M For Another Piece of Sedo's Domain Name Biz
AdLink, the online advertising and digital marketing subsidiary of Germany's United Internet, said this week it borrowed €35M to boost its stake in Sedo, which provides domain-name services. AdLink bought an additional 24 percent of Sedo - it already owned 52 percent -- and now owns 76 percent of the company, according to press announcements it made this week.
The AdLink deal implies a valuation for Sedo of about €140M. It had sales of close to €30M in the first 9 months of 2006. We could confirm with AdLink that Sedo is profitable, but the figures were not provided.
Sedo will retain its founders who also still have a stake in the venture. Sedo is active in the US and Europe and is specialized in Domain-Parking, Domain-Name Marketing, Domain-Valutation, Domain-Transfers and Domain-auctions. The latter activity has become lucrative again - it recently sold gays.com for €500K - we are not informed if it acted as an intermediary, or actually owned the domain itself.
AdLink's Biz Model Include Display Advertising, Affiliate Marketing, And "Domain Marketing"
Read - Adlink 3Q06 (9 month) Report
Posted on November 23, 2006 05:14 PM | Posted to News And Updates | Permalink
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