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November 28, 2006
FAST Acquires Platefood's Contextual Search Biz For €8.1M
Norway's FAST Search & Transfer has bought out its strategic co-investors in Platefood, a British contextual search advertising software and related service provider that offers content and directories publishers an alternative to search advertising solutions from the Internet giants.
Platefood was originally set up as a joint investment in 2005 by Schibsted SØK AS, Sensis Pty and FAST. FAST acquired Schibsted's 20 percent and Sensis's 61 percent for € 8.1M in cash. FAST owned 19 percent prior to this transaction. The deal closed November 27, 2006, and FAST expects that all Platefood employees will be kept on.
Platefood Might Be Good With Search Ad Tech But Its Flash Website Is Retina Wrecking
Read - FAST Acquires Platefood (press rel.)
Posted on November 28, 2006 12:29 PM | Posted to Advertising | Permalink
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