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November 20, 2006
Nugg.ad Funded
Nugg.ad, a German online ads tech startup has raised an undisclosed amount of cash by selling bmp AG (a publicly traded VC vehicle) 17.5% of its equity. The six month old Berlin-based company shows it knows the that most online ad campaigns are a waste of money:
More than 99% of the advertising found on the internet is not clicked on, and nearly as much of it is quickly forgotten. What a waste of screen space, mind space and advertising money!We'll be trying to dig a bit deeper into Nugg to find out about its technologies -it website says it combines a few things, such as cookie tracking and measurement, user surveys, and ad server software it has developed. A quick read on its blog suggests it has an edge on the cookie thing - people delete them, dontcha know - as one of its shareholders is Spring Gmbh, which is an 11 year old software firm specialized in web analytics and measurement, ie. cookies - among other things. It originally spun out of the German Research Institute for Artificial Intelligence (DFKI). Read - bmp beteiligt sich in Nugg.ad (boerse.de)
Posted on November 20, 2006 03:22 PM | Posted to Advertising | News And Updates | Permalink
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