« The Devil Wore Malware And WiFi Worms On Planes | Main | Sweden's Tilgin To IPO »
November 28, 2006
Whiskey-brand Has Scottish Startup's Display Tech On Tap
We picked up the news today that Glasgow-based Design LED Products has won its first commercial rollout with Scottish whiskey-maker The Famous Grouse, which will be installing point-of-sale displays in pubs in the UK exploiting the firm's innovative display technology.
We're reporting it because that kind of news usually presages a first round of financing.
One Display Has Many Ways To Animate That Logo
So far, the very-early-stage investor Braveheart Investment has been backing Design LED, which has patented the technology to make displays that enable mobilephone designers, indoor advertising display-makers, and even TV set manufacturers to add additional screen real estate to their hardware. It fits curved and 3D surfaces, something enabled by its getting rid of the rigid printed circuit board typically found in displays.
It also has a "secret-until-lit" feature that lets viewers see only parts of the display, which is nice for animated logos, but really interesting when developing user interfaces for appliances or other types of consumer electronics, enabling icons only being backlit when appropriate to the programming sequence
Back in July, Braveheart invested about $400K in Design LED. It was a second tranche of capital for the almost two year old firm, according to an article in The Scotsman. Braveheart, which has nice digs in Perth, (image right) has a good track record in backing early stage electronics sector firms: it backed Wolfson MicroElectronics (one of the 10X venture capital exits in the European market since the bubble burst) as well as AIM listed MicroEmissive Displays.
Read - Lighting up the Grouse brand at the point of sale (press rel.)
Read - Design LED is Braveheart's Alpha investment (The Scotsman)
Posted on November 28, 2006 07:58 AM | Posted to Displays | Early stage | Permalink
Trackback Pings
TrackBack URL for this entry:
http://www.thealarmclock.com/mt/mt-tb.cgi/2551
