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December 01, 2006
Mediatech Reporters Get A Buzz
The Guardian sent reporter Jemima Kiss to Library House's Mediatech event where she was chilled by the ac in the Imax theatre, but Equity Kicker says the event was "buzzy", anyway.
Kiss published her notes on the corporate panel online. We were hoping to hear about hints of big Kelkoo-like acquisitions but no "shopping list" alas, Yahoo and co are looking for partners - to extend their own brands or businesses, which is good news for entrepreneurs, neutral news for VCs.
She also wrote that Yahoo's Jonathan Wolf said that the question of whether or not to invest in a "company with a big audience but no proven revenue model is out of date by three or four years". Yahoo has been saying this at VC events for years now - the difference is that apparently a couple of VCs, Index Ventures, for example, are now providing the echo chamber.
Mmm. Three or four years ago - the advertising bubble that accompanied the dotcom bubble had burst. Startups weren't spending their VC money on buying online ads and the sites that had relied on artificially-inflated-ad spending-by-VC-backed-startups had to find a business model that generated serious money. Now that advertising spending is up again - revenue models are not required, seems to be the message. Folks seem to be convinced that we're not in another online ad spending bubble.
Here are some more links to coverge of the event. Particularly of interest is edublog author Ewan McIntosh's posts on almost every presenter at the event on edu.blogs.com, and his photos are very good too.
Read - Investors are looking for audiences, not revenues (Guardian Unlimited blogs)
Read Library House Mediatech 2006 (The Equity Kicker)
Read - Don't Miss Your Calling Mobile Web is here (edu.blogs.com)
Read - Mark Charkin Bebo (edu.blogs.com)
Posted on December 1, 2006 06:45 AM | Posted to Advertising | Permalink
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