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December 11, 2006
Rerun: UK Startup Reevoo Seeks Financing

Over at e-consultancy's blog, there is the news that Reevoo, a publisher of product reviews which are used by online electronics retailers is in the process of securing Series-A funding to help it expand internationally and into new "vertical" sectors. Current customers include electronics shops Comet and Jessops. It tapped First Capital, the London-based corp finance boutique to help raise the capital.
We didn't have much time to take a look at Reevoo, but the business idea sounds familiar. Companies like DooYoo and Ciao.com are some examples of existing firms in this area, so the question is what's Reevoo doing different this time?
Stepping away from Reevoo, and looking at the underlying trend behind several new services launched on the Web recently - we are starting to wonder where these "user-generated" review sites, local search, and social shopping sites are going to get their contributors from? Are they expecting European consumers to spend less time consuming and even more time online than they already are -- so that they can write for online forums?
Read - Reevoo Seeks First Round (e-consultancy blog)
Posted on December 11, 2006 07:46 AM | Posted to Web 2.0 | Permalink
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