« IBM Acquires VC-Backed Dutch Security Software Firm | Main | Amadeus and GIMV Back Philips Display Innovator »
December 09, 2006
Social Media More Relevant Than We Thought
The Mediatech confab this month organized by Library House in London continues to be a topic in industry blogs a week after the event, which surprises us a bit. To be honest, we were sceptical when Library House asked the alarm:clock to be a media partner for its event earlier this year -- thinking that the conference's theme was based on startups and technology enablers overestimating their importance.
Library House Execs At mediatech 2.006
Softening our stance on the relevance of the tech crew was the news in the meantime that Skyrock, a French youth-oriented radio station, has not only made itself more relevant to listeners (and given online advertisers a reason to write Skyrock some cheques) with services such as free blogs, free email, instant messaging and a community thing, but it also created a new international growth opportunity for itself.
And we've seen two German TV stations take stakes in video sharing sites, driving traffic to them with programming and prime-time promotion, giving us a hint that various platforms are not mutually exclusive.
We still don't know if the trend is good news for VC-backed media tech startups in Europe - there's the question of make or buy, for example, but the point is there's a trend and it is stronger than we thought.
We asked Richard Youngman, head of research at Library House (wearing the dark-rimmed specs in the image above) who organized the content for the event for a debriefing. He said with over 300 attendees, the event exceed its targets, pointing out that it was not a given, because there had been a similarly themed event, Digital Hollywood Europe, running on the same day in London. Mediatech is on for next year and Young is looking for input and ideas about what you'd like to see and hear.
On TechCrunch UK
Read - Reflections On Mediatech
Read - The Week London Partied
Read - Notes From Mediatech
And elsewhere
Read - Mediatech 2006 (mobhappy)
Read - mediatech 2.006 - Media and More (Ormigo's Oliver Thylmann blog)
Read - Mediatech Reporters Get A Buzz (alarm:clock euro)
Posted on December 9, 2006 05:58 AM | Posted to Media | Permalink
Trackback Pings
TrackBack URL for this entry:
http://www.thealarmclock.com/mt/mt-tb.cgi/2609
