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January 18, 2007
French VCs Back Neolane's Expansion - eMarketing Software
French VC Xange sent us the news that it has co-invested with Auriga Partners in a €5M second round for Neolane, a five year old company that develops communications and web-marketing software, sold via license via SaaS.
It is s especially useful in Europe's multi-lingual market. It has quite the list of customers that typify that profile: Virgin Megastores, Packard Bell Europe, GE Real Estate, T-Online, Fnac.com, Sephora, AXA bank, and Accor Hotels, to name a few. The customers must be happy with the application because a lot of them have agreed to be references and profile their return on investment, which is not as common here as you would think.
Posted on January 18, 2007 04:56 AM | Posted to News And Updates | Permalink
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