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February 21, 2007
Google GoYellow.de Anti-Rumor
The German IT and business press this week was buzzing about a potential takeover of GoYellow, which runs an online business directory and ad-funded voice service called PeterZahlt.de, after Welt.de published a speculative piece on the topic. The story quoted un-named industy insiders as saying that Google was mulling taking a significant stake in publicly-traded company behind GoYellow.
It was news that Google declined to comment on.
Google supplies mapping technology to GoYellow's site telephone directory site through its recent acquisition of Swiss geo-software startup Endoxon. PCOnline.de says that GoYellow has an exclusive contract to use Endoxon's tech for the German market.
We think it's unlikely that Google would acquire GoYellow. GoYellow is a cash-burning, money-losing marketing and publicity-heavy company. Sales last year were a little over €3M but it spent more than €20M to generate those sales.
If you look at the kind of companies Google has acquired on this side of the Atlantic, they've been strong on braniacs and weak in marketing. Google is hoovering up smart programmers and developers at an incredible pace in London and Zurich to feed its search and advertising machine. And we can't imagine it wanting to get involved in a turnaround situation.
Read - Internetauskunft: Google will offenbar bei Auskunft GoYellow einsteigen (welt.de)
Read - Folgt Endoxon Nun Übernahme von GoYellow? (pconline)
Posted on February 21, 2007 05:51 AM | Posted to News And Updates | Permalink
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