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February 28, 2007
Mercateo Expecting Sales of €44M And Maybe A Buyer
Germany's Mercateo put out a press release today with some eye-catching sales growth. In 2006 it had sales of €23.7M and is expecting that to grow to €44M this year - no disclosure on the size of its margins though.
It claims 250K customers, with new conversions daily, mainly in the small and medium sized business market that use its platform to buy things like printer cartridges, warehouse shelving, and nails. It has something nice features, like the Best Basket, which does a price comparison for items that users have already selected and put in their shopping basket with the goal of offering the shopper a better deal.
The company employs 90 and was founded way back in 1999, making it another first generation dotcom survivor (See our post on the acquisition of France's Netclub for another recent example).
In 2003 two managers, Sebastian Wieser und Peter Ledermann, bought the company back from early investor, E.ON, a Germany energy concern, and subsequently raised a small amount of VC from Target Partners.
We don't know Mercateo yet, but a press announcement like this typically means that the company is planning a so-called corporate finance event - in other words Mercateo's owners are either looking for a buyer or looking to raise fresh capital. Depending on its level of profitability it could even be that an IPO a possibilty.
View Mercateo site
Posted on February 28, 2007 07:48 AM | Posted to News And Updates | Permalink
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