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April 26, 2007
German Cereal Entrepreneurs Customize Grainy Content
Over at the Deutsche Startups (DS) blog is the news that mymuesli will launch this month, a German site that lets users select from 75 choices the ingredients for their cereal and have it shipped to their address.
So Mymuesli is to cereal what Vistaprint is to business cards?
Like the DS reporter we thought it was a joke or parody site when we first heard about it on the Skypevine last week from one of our respected founder readers (who was charmed by the idea we might add) and since the site's not open yet we can't eyeball it.
One thing is, Birchermuesli is your a:c euro reporter's fave Swiss fast food, a habit picked up from the Swiss (See foodnews.chfor the history of mueslie) - but we're not so picky that we need to customize the content. (Image source: foodnews.ch)
If it goes, this won't be a low budget Web 2.0 play though, it's an ecommerce venture-- and getting the logistics infrastructure and shipping bags of raisins and oats around the world is not going to be cheap.
At least today Europe has a few successful entrepreneurs mymuesli can talk to about how to do it and what to avoid. We think they should give Sofinnova or Seventure a call, both of them backed Vistaprint through its ups and downs and took to IPO on NASDAQ - it is now a $1.74B company.
By the way, the title of this post we stole from one of DS' blog post commenters (we'd give you his name to credit him but he signed it 'hehe'.)
Read - Mymuesli macht ... (Deustche Startups blog)
Posted on April 26, 2007 05:29 AM | Posted to Web 2.0 | Permalink
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