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April 07, 2007
Europe Versus US - Brain Shake Zeitgeist
Over in the US, newfangled functional foods sell themselves on building the immune system, or offering low calory alternatives to junk-food, or helping you get to sleep, reports siste pub alarm:clock.
But over here it's all about stimulation -- giving the brain more bounce. Energy drinks like Red Bull (and no name brand ripoffs) are still as popular as ever.
And it has replaced coffee among junior programmers and the young clerical set (we see it in our day jobs). Image source:Intershot
But brain shakes, caffeine laced milky drinks from new brands like Austria's Returnity are coming on. They tartget doctors, dentists, and professionals. It recently raised capital from Inventages and business angels.
And in Sweden, we hear Gainomax is a marekt performer. It's a so-called Recovery Drink.
Read: Cliff Bar Competitor (alarm:clock)
Posted on April 7, 2007 07:05 AM | Posted to Being European | Permalink
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