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April 28, 2007
Mobile Classifieds Enabler Wins Newspaper Client - Seeks Funding
Mobiya, an Anglo-Belgian startup that has developed a self-service online, and offline classified ads platform for newspapers and others that sell classifieds, won its first big-name customer this month, the Belgian edition of Metro (free commuter paper). Its tech relies on mobilephone's SMS (text messaging).
How it works: Metro readers to place classified ads via SMS and a dedicated short code number. Support for adding a cameraphone pic is there too. The ads then appear in the paper and are published to Metro’s website. Potential customers send an SMS reply quoting the ad's short code which then triggers and exchange of mobile numbers between the parties for follow up text messages or phone calls.
This is how a website looks that runs Mobiya's newfangled classified features
In its own words:
Mobiya offers a fully-managed, user-generated mobile content service that includes billing, technology infrastructure, messaging customisation and management control for cross platform classified advertising in print, online, television and mobile.
According to its profile on KillerStartups.com, Mobiya is now looking for a first round from VC types. Its blog says has raised about a quarter of a million euros from private investors and is incorporated as a Belgian NV specifically to support outside investment.
There are a few startups offering similar platforms to publishers, we think that they are going to make tasty tech tidbits for large print publishers or even telcos looking to buy themselves some growth while enabling them maintain a hold on the core business.
Read Mobiya profile (killerstartups)
View Mobiya
Posted on April 28, 2007 07:45 AM | Posted to News And Updates | Permalink
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