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May 02, 2007

Augmentra Seeks Capital for Location Bases Software Biz

augm.pngOver at Science Business we read that three year old UK startup Augmentra is looking to raise half a million pounds to finance its off-road mapping software business.

Since "real men" don't ask for directions, this startup might just be on to something good. Its location aware maps are currently available on Nokia S60 smartphone platform.

The founders, Craig Wareham and Mike Brocklehurst goal, according to the Tourist Experience blog is to make Augmentra's flagship product, Viewranger, the "off-road satellite navigation system of choice of consumers and outdoor professionals.” Before starting up Augmentra the two founders were at Advanced Rendering Technology Ltd, also based in the UK.

View Augmentra
Read - The Great Outdoors (The Tourist Experience blog)

Posted on May 2, 2007 06:39 AM | Posted to News And Updates | Permalink

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