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May 05, 2007
Italy's Zooppa Seeded To Take On Brickfish and Co.
Last week, we reported that European VC firm Mangrove had invested in Brickfish, a US-based site that gets its users to make ads and videos for its corporate sponsors.
This week we note that Italian incubator H-Farm, located a little North of Venice is backing Zooppa.com, which is very clear on what it does:
Zooppa.com partners with international companies to sponsor their brands through Zooppa's video competitions. Based on the briefs companies provide, users are invited to create their own commercials for that brand. This can mean designing an animated sequence, writing a script or concept for a potential ad, or actually shooting their own video.For each company that Zooppa partners with, a new contest is launched for users to compete in.
Users are also encouraged to create their ads using concepts or scripts posted by others. As an incentive to share one another's creativity, Zooppa rewards this type of collaboration with a Bonus Team Prize.
Its backer is interesting. H-Farm's founder is Italian Internet entrepreneur Riccardo Donadon (at right) who founded mail.it and then sold to Infostrada in 1999 and now known as publicly traded Libero.it.
He then founded e-Tree, an Internet and IT company, which was acquired by Etnoteam in 2001 after rapid growth. He started up the incubator in 2005.
Donadon Says He Likes Mowing His 1100-hectare Lawn at the H-Farm When He's Not Working With Founders
View- Zooppa
Posted on May 5, 2007 07:14 AM | Posted to News And Updates | Permalink
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