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May 25, 2007
Two-Way TV Bought By Investor For £5.34M
British investor Ingenious Media has bought a controlling stake in interactive TV content developer Two-Way TV for £5.34M. Two-Way TV creates interactive quiz show, wagering and SMS products for British reality TV shows. The company plans to take its business to the US.
Two-way TV last week announced a deal with Virgin Media to power iTV for its interactive gaming channels, The Winner Channel and The Roulette Channel. In a parallel deal, Virgin Media has acquired – for an undisclosed sum -Two Way TV’s Ark Technology for the UK and Ireland.
Founded in 1992, Two Way TV is led by Canadian Jean de Fougerolles who was head of distribution at MTV Europe. Ingenius Media is an interesting investment house that we are just getting to know. It has 100 industry players in the group. It recently invested in Crystal Entertainment and plans to invest £50M in multiplayer games startups.
Posted on May 25, 2007 03:23 PM | Posted to Interactive TV | Permalink
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