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June 27, 2007
Axel Springer Puts €284M Price Tag On auFeminin.com
Media companies in Europe continue their race to acquire their way into Internet market share as this latest German/French content deal illustrates.
The founders of Paris-based auFeminin.com, which runs several female oriented content sites in Europe have agreed to sell their stake (41.4 percent) in their publicly-traded, eight year old venture, which includes an online advertising business unit.
Axel Springer, the German media company, is the buyer and it has an offer out to take over the rest of the company.
The price represents 20.6 times EBITDA for 2007 (estimated).
Founded in 1999, auFeminin.com grew sales by 54 % last year to €13.4M. Its EBIT grew by 79 % to €7.3Ml. The firm has a margin of almost 60%. It has an audience of 14.6M unique visitors per month (its source is Comscore Mediametrix Panel) and employs about 50 full-time people.
View - aufeminin investor relations
Posted on June 27, 2007 06:38 AM | Posted to News And Updates | Permalink
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