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June 25, 2007
Burda Backs eCommerce Biz eDelight.de
Deutsche Startups and Gruenderszene are reporting that online gift recommendation site eDelight has raised an undisclosed amount of capital from Burda Ventures. We were talking by email last week with one of the founders after getting a nudge from one of our loyal readers (thanks Juergen) and have some insights below.
In the meantime, we eyeballed several positive posts about eDelight in the Exciting Commerce blog, probably the most widely read one on the topic of online retail (we like it because it tends to cast a critical eye on the startups it reviews).
Peter recommends the wallmounted acrylic race track as a gift for business colleagues
eDelight lays claim to be the first social-shopping startup in Germany but even without that claim, which the a:c euro is not in the position to corroborate, what it does have is some innovative features, a nice clean user interface and unusual ideas for gift.
It offers "revenue sharing, widgets, reminder services about gift events or a dynamic gift finder just to name some of our outstanding feature set", says Peter Ambrozy one of the three co-founders.
A magnesium silicate candle to promote wellness
It not only aggregates user recommendations on various categories of purchases, it enables them to put up a shop on their own sites and to earn a commission on sales. It also offers support for merchants. Ambrozy says that "some large online stores like styleon.de, dergepflegtemann.de and livingtools.de have implemented a connection to edelight for recommendations in their online shops".
It's a good idea and will probably grab a lot of users who have been recommending products on other sites that don't offer a commission. The only limits are the selection of products - we'd have liked to be able to recommend a Moleskin City Guide or a Kuhn Rikon one-button travel bug. But as another trusty reader pointed out when asked for his opinion even Amazon is limited.
eDelight launched in alpha in November last year and is now in commercial launch.
Read - Social Commerce News: Burda beteiligt sich an Edelight
Read - Deutsche Startups
Read - Exciting Commerce
Posted on June 25, 2007 06:38 AM | Posted to News And Updates | Permalink
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