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June 17, 2007

Disrupting Web Analytics From Budapest

indetologo.png
A Danish born, Budapest based tech venture COO has a good pitch:

I strongly believe that we have a unique position in the market with our ability to provide an easy to use, highly scalable, enterprise analytics platform for a fraction of the cost of my 4 US competitors.

Accompanied by the ballsy move of listing four of its competitors, Webtrends, WebSideStory, Omniture and Coremetrics, in all its press releases.

Who said it: Dennis R. Mortensen, COO of IndexTools, based in Budapest with offices in NYC. Tip: Don't call his product a web reporting tool.

What's Index Tools? The name of a seven-year old web analytics platform on the SaaS model. The company has offices in New York.

Mortensen's blog
View Index Tools
Review of Index Tools on Pay per click universe

Posted on June 17, 2007 08:30 AM | Posted to Being European | Permalink

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