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June 25, 2007
From Dotcom Boom To DotGreen Glam
Living in Belgrade gives Bruce Sterling, the American futurist, the proof of concept he needs to believe that the Dotgreen movement just might generate massive consumer demand for 'cool objects that will yield a global atmosphere upgrade'.
Seeing venture capital investment turn to cleantech has also helped.
He wrote about it in the Washington Post a while ago and has since been popular at cleantech VC events, if his blog postings are anything to go by.
We found the Washington Post article via William Gibson's blog (we're fans of the Canadian novelist) where we also found the link to Mr Woo below.
Sterling writes:
….there is an absolute explosion of trendy green design Web logs, of which mine, Viridiandesign.org, was one of the first.They're all about creating irresistible consumer demand for cool objects that will yield a global atmosphere upgrade. It's the Net vs. the 20th-century fossil order in a fight that the cybergreens are winning.
Why?Because they're not about spiritual potential, human decency, small is beautiful, peace, justice or anything else unattainable.
The cybergreens are about stuff people want, such as health, sex, glamour, hot products, awesome bandwidth, tech innovation and tons of money. We're gonna glam, spend and consume our way into planetary survival.”
Read - My Dot-Green Future Is Finally Arriving
Posted on June 25, 2007 05:27 AM | Posted to News And Updates | Permalink
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