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June 01, 2007
London's Casual Gaming Biz iPlay Bought For $110M
Founded back in 1998, London's iPlay got a big payoff today as it was bought by Oberon Media for $110M. I-play's investors are Apax Partners and Argo Global Capital.
The buyer is NYC-based gaming company Oberon Media.To pay for the deal, Oberon raised an undisclosed sum in a new financing round, from investors including Goldman Sachs, Oak Investment Partners and Lehman Brothers.
With this move, Oberon solidifies its position as a top company in casual gaming and a top IPO or big M&A candidate. The combined company is strong cross platform and will own more than a thousand casual game titles. It also count more than 350 partners, including Microsoft, Comcast, Sprint, AT&T, Yahoo Games, Electronic Arts and AOL Games. Oberon calls itself the fastest growing company in the casual games category, with a growth rate greater than 100% year-over-year.
Read - Casual Games Firm Oberon Acquires I-play for About $110 Million (Digital Media Wire)L
Posted on June 1, 2007 04:10 PM | Posted to Games (PC and other) | Permalink
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