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June 04, 2007
MyBlueZebra Building a VOIP Brand
One of our regular readers wrote in to alert us to mybluezebra, an Italian/US startup that's launched a couple of Internet-driven low-rate voice service. It has signed up Italy's yellow pages publisher PagineGialle, as well as a white pages directory, and a tourism site. They all use it for a click to call service to immediately dial the numbers you look up from any phone.
It is about to relaunch its consumer-oriented service. We note that this startup does not use its own VOIP infrastructure, it's using Abbeynet's, another startup out of Italy. The rationale for that move is that it should deliver better quality of service and competitive rate to end users.
We like the tagline: "call me social animal". And the corporate identity is cute, but maybe a bit confusing: are zebra's more sociable than other animals? Will a consumer associate the blue zebra with discount telephony. And since the startup does not seem to have much orignal technology, which would put up a bit of a barrier to competitors, will VCs back the company if it decides to raise capital?
Read- What's Click to Call In Italian (gigaom)
Posted on June 4, 2007 06:03 AM | Posted to Early stage | Permalink
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