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July 14, 2007
de la Maison Home Furnishing eCommerce Venture Funded
Delamaison.fr, which sells home furnishing and decorations, has raised €3.3M in financing from Xange and OTC, we learned via one of the startup's early backers, Inspirational Stores Group and Photoways founder Michel de Guilhermier's blog.
Another former Photoways C-level manager Frank Brusco runs the finance now at delamaison. The team, according to its early backer, is simply 'top drawer': frugal and pragmatic, yet totally service and customer-oriented.
The site gets a lot of traffic and it has an innovative user interface that offers visually appealing (at least to this reporter) showrooms for its brandname suppliers. The new money is to expand the number of products on offer, says Journal du Net in a profile of the company this week.
The startup took corporate finance advice from Christophe Chausson of Chausson Finance and retained legal advice from cabinet Pinot de Villechenon's Erwan Tostivint.
Posted on July 14, 2007 04:40 PM | Posted to News And Updates | Permalink
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