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July 06, 2007
LiveRail Raises Insider Round For Video Ad Network
Our sister site ad:bree is reporting that London-based LiveRailhas launched a new video ad network with a twist. LiveRail ads are optional, and advertisers only pay when someone actually chooses to watch their advert.
"Whenever someone watches a publisher’s video, we serve up a series of highly targeted, relevant ad-previews underneath their main content. If at any point a viewer sees an ad the interests them, they can click it, watch the video and return to their main content when finished. This means advertisers only pay when somebody actually chooses to watch their ad, giving more measurable, more effective and more controllable results."
LiveRail is led by Mark Trefgarne as CEO who is also Managing Director of London-based internet strategy consultancy firm Cleartide. Seed funding was provided by private investors including Cleartide.
View - sitehttp://www.liverail.com
Posted on July 6, 2007 11:02 PM | Posted to Advertising | Permalink
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