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July 27, 2007
Tradedoubler Pays £56M For Search Marketing's IMW
UK-based affiliate network TradeDoubler has bought Stockholm-based Internet Marketing Works (IMW Group), which operates search marketing firms for $115M in cash.The multiple doesn't seem vast as IMW says it earned £7.8M in profit on a turnover of £69M.
IMW is perhaps best known for its keyword buy product Bidbuddy.
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Posted on July 27, 2007 12:44 AM | Posted to Advertising | Permalink
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